Hardies

Hardies Hardware is a New York-based skateboard brand founded by professional skateboarder Tyshawn Jones. Originally launched as a hardware company, Hardies quickly developed a strong identity through its distinctive graphics, apparel and deep roots in New York skate culture. Known for its bold aesthetic and independent spirit, the brand reflects the energy and creativity of the city that inspired it. Over the years, Hardies has grown beyond hardware to become a respected name in skateboarding and streetwear, supported by riders such as Tyshawn Jones, Na-Kel Smith, Ben Kadow and Davonte Jolly. Combining authentic skateboarding with a strong visual identity, Hardies remains one of the most recognizable brands to emerge from New York’s modern skate scene.

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POPNAME ROOTS

POPNAME isn’t just a local skateshop—it’s a Czech community for those passionate about skateboarding and streetwear, fostering connections and creativity beyond retail. POPNAME is proud to be a long-time supporter of the skateboarding subculture. By connecting with an aesthetically strong team of skaters, organizing and supporting culturally relevant events, and collaborating with filmers and photographers who document the scene, POPNAME curates a selection of iconic brands such as Nike SB, Palace, Dime, Adidas, Asics, Butter, Polar, NB Numeric, Village PM, Vans and its own POPNAME line.

You can also visit us at our brick store in Prague, Veverkova 6.

In our team you will find names like Marek Kocák, Roman Lišivka, Marcus Shaw, Kubo Krížo, Eda Jarolímek and Fanda Havránek.

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