Dime

Dime is a Montreal-based skateboard brand founded by a group of friends including Antoine Asselin, Phil Lavoie and Bob Lasalle. Originally gaining recognition through its humorous videos and the legendary Dime Glory Challenge, the brand evolved from a local skate crew into one of the most influential names in modern skateboarding. Known for its unique blend of technical skateboarding, irreverent humor and premium apparel, Dime has built a global following while staying true to its independent roots. The team has featured some of the most respected skaters in the world, including Antoine Asselin, Hugo Balek, Kevin Terpening, Alexis Lacroix, Jahmal Williams and Una Farrar. Today, Dime continues to blur the line between skateboarding, fashion and culture, making it one of the most recognizable brands of its generation.