Homeboy
was founded in 1988 as the third largest streetwear brand in the world. The origins of the Homeboy Loud Couture brand have always gone hand in hand with skateboarding and music. 1988 is considered the turning point of hip-hop, when iconic bands such as Public Enemy, Run-DMC, N.W.A. or Ice-T stirred up the scene not only musically but also in fashion. Homeboy took inspiration from rap culture, the mentality of artists and shaped them into fashionable originals.
